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Demo Project

A concept build of the KONTROVERSIONAL website — not the agency's official site.

About this build

KONTROVERSIONAL Website Rebuild

What this is

A demonstration rebuild of the site for KONTROVERSIONAL, a Jakarta digital agency running viral campaigns and a managed roster of TikTok creators. The existing site speaks to brands only. This rebuild serves two audiences at once — brand clients and prospective talents — and carries the agency's TikTok visual identity onto the web.

Every talent, client and testimonial shown here is placeholder or reference content. Nothing on this build should be read as a live commercial claim.

Two audiences, one voice

The site forks early — a homepage split plus audience-labelled nav — so brands reach services, case studies and proof in one click, while creators reach the roster, the value proposition and the application flow just as fast. The cross-sell sits on the talent profile pages, where a “book this talent” CTA hands creator traffic back to the brand funnel.

Design direction

Black, white and a single red accent — no fourth colour, no gradients. Oversized display type does the work of decoration, photography runs full-bleed, and the agency's signature “Kontroversial Take:” callout recurs across the site as a reusable component. Motion stays fast and snappy — closer to a zine than a corporate agency site.

How it is built

  • Next.js 15 (App Router, output: export)
  • TypeScript + Zod-validated content
  • Tailwind CSS, palette locked to 3 colours
  • Content as JSON in-repo — no CMS, no backend
  • Static hosting, forms via a static form service

Timeline — 4 weeks

  1. Week 1

    Foundation & Design System

    Next.js static export, closed black/white/red palette, fluid display type scale, and the signature components: Logo, TwoToneHeadline, TakeCallout, MarqueeTicker, StatBadge.

  2. Week 2

    Content Layer & Talent Pages

    Typed JSON content schema with build-time validation, the 10-talent launch roster, filterable roster grid, and the editorial talent profile layout with TikTok embeds.

  3. Week 3

    Brand-Facing Pages

    Home audience fork, /brands services and case studies, client logos, testimonials, /work, /about, and /contact with branched inquiry routing plus the WhatsApp fallback.

  4. Week 4

    Polish & Launch

    Responsive image pipeline, SEO metadata and per-page OG images, sitemap, contrast and accessibility pass, performance budget, static deploy.

Contact

Questions about this build, the scope or the timeline:

croissantsmoon@gmail.com

Two documents, each in Bahasa Indonesia or English. Pick a language — it opens in a new tab and prints straight to PDF.

  • Project PDF

    Background, scope, architecture, 4-week timeline.

    IDEN

  • Design PDF

    Palette, type scale, layout patterns, a screenshot of every screen.

    IDEN

Chilu

Chilu, fashion, lifestyle, trend culture & creative storytelling — studio portrait for KONTROVERSIONAL
Chilu in an editorial full-length shot, styled for fashion, lifestyle, trend culture & creative storytelling

meet our
trover

Chilu menghadirkan konten yang memadukan fashion, lifestyle, trend culture, dan creative storytelling dengan karakter yang bold dan visioner. Mengusung personal style yang kuat serta perspektif yang unik terhadap industri kreatif dan tren terkini, Chilu mampu menciptakan konten yang tidak hanya entertaining, tetapi juga membangun percakapan dan meninggalkan kesan yang kuat. Perpaduan storytelling yang engaging dan personality yang autentik menjadikan setiap kolaborasi mampu meningkatkan brand awareness sekaligus membangun koneksi yang relevan dengan audiens modern.

  • Fashion
  • Lifestyle
  • Trend Culture
Strengths
bold and visionary character · strong personal style · conversation-driving content · high brand awareness lift
Best for
fashion · lifestyle · streetwear · creative industry

Book Chilu

Cocok buat brand di fashion, lifestyle, streetwear, creative industry. Kami yang urus brief, rate, dan produksinya.

Book ChiluBack to roster